The most common reason stemming from a missed sales opportunity is the lack of understanding and chemistry between the seller and the buyer. This comes as no surprise, as buyers and sellers have rather different objectives. The seller wants to sell. The buyer wants to make the best possible purchasing decision.

Bankable Relations helps to create alignment between these goals by approaching sales effectiveness from a behavioural perspective. We hone the best individual personality traits  of participants and lean them towards openness, resilience, warmth and integrity. Buyers who possess a wide range of defence mechanisms against typical sales methods will be more receptive towards a salesperson who goes beyond hard selling strategies, creating a comfortable and unthreatening environment likelier for a transaction to occur.